Emerce
Conversion & Analytics

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Emerce conversion & Analytics

provides an overview of everything related to optimisation of online conversion and an update about the latest opportunities and applications of (digital marketing) analytics. With new insights to improve online results. Experts in conversion and analytics areas and experienced fellow marketing professionals share their lessons learned and best practices on conversion and analytics.


Emerce Conversion & Analytics in-person event takes place on April 10th, 2025. The Emerce TV launch of the video collection starts on June 19th, 2025. How can cross-channel retailers best organise themselves for optimising online sales? What can we learn from current trends and best practices? The event and video collection is for anyone who wants to get more out of their online channel. Increase turnover, the number of downloads and/or queries to your site using the valuable knowledge. How are your site visitors influenced in their decision making and how can they do this more effectively? What are best practices of highly-converting sites in the last year? Other topics include: Google Analytics 360, Google Tag Manager, web and app properties, data visualisation, conversion attribution, AI and analysis. In addition to the conference programme, Emerce Conversion & Analytics in-person event offers networking opportunities with suppliers and specialists.

The audience

250+

ATTENDEES

More than 250 visitors attended this event in 2022.

54%

decision makers

More than half of the attendees has commercial responsibility.

200+

companies

Visitors come from more than 200 different companies.


 

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FORMER SPONSORS

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