Our Impact
The Emerce target group consists of managers and entrepreneurs who are at the forefront of digital business, marketing, e-commerce and tech.
They make tech decisions purchasing products and services. They are the drivers of innovation. They are industry leaders. They have the mindset and energy to make changes. Emerce followers are business management, marketing managers, business development managers, internet managers, e-business managers. C-level management in digital.
Emerce Audience: Reach by education level and industry
Our audience mainly consists managers and entrepreneurs in the age category 30 and 45 years (94%) who have a Bachelor’s degree or higher (94%). Based on our database, we know that Emerce followers work in sectors that are strongly influenced by the internet and mobile technology such as retail, finance, media, travel, ICT, telecom, FMCG, fashion and automotive.
Emerce Audience: Reach by company size
A large part of Emerce audience (45%) is responsible for strategy and goal setting at well-established “top-1000” companies (>500 employees) in The Netherlands. Approximately a third of the Emerce audience (32%) is part of the start-up community (5-49 employees). The Top-1000 companies (Unilever, P&G, KPN, Ahold, Philips, Rabobank, etc) have large budgets for tech products and services. Typically, Emerce reaches companies where online is critical for their business operations such as Wehkamp, bol.com, Independer, eBay and Marktplaats.
Emerce Audience: Reach by function
The Emerce audience holds positions such as marketing manager, business development manager, internet manager, e-business manager, innovation manager, IT manager or business manager. With Emerce you reach professionals who are active in and decide on investments related to tech in marketing, services, commerce and business.
Emerce Audience and decision making
Emerce followers make decisions or strongly influence the budget for products and services in tech for services, commerce, marketing and e-business in general.
