Emerce
Case Study

emerce case study…

promotes the work of digital agencies in a journalistic way. Our editor writes an article based on an interview with the customer of the digital agency. Unlike branded content or ghostwriting, no agreements are made in advance about the content of the article.

This editorial freedom ensures that the article can be published on behalf of the Emerce editorial team or the editor. So it is definitely not an advertorial or commercial article. In essence, it is about describing the broader (digital) development that the agency-client is going through, in which the agency's solution obviously plays a role. We also offer a double interview with both an expert from the agency and the client. Important: it's all about the customer-side expert. The agency is not quoted.

The solution:

Intermediate form between editorial content and ghostwriting
Commissioned by the agency: the editor conducts an interview with the client of the agency
Editor gets editorial freedom - no influence on content or subject by client
The article is published in the name of the editor
Suitable topics: innovative (!) Digital work
Form: case description
Alternative: interview with office director or internal expert about innovation in the market
Independence is ultimately not guaranteed: the agency is given the option to use the text as ghostwriting. Additional work will be charged.